AESTHETICS IN A FORMALISED REVERSE DESIGN PROCESS
Aesthetics of a product cannot be considered as independent of the person, looking at or acting with it. This leads to the approach to treat both person and object as one unit (in analogy to Quantum physics). The concentration on product properties is important for the concept of Engineering in Reverse: the product properties themselves are the key to control/optimise the design (not any longer the modification of CAD geometry). Here, aesthetic shape design can be done in the same process step together with engineering design. A developed structure for aesthetic product design is mapped with a formal approach of Engineering objects (EO) to prove formal consistency. This is of interest to open an extended use of EO in the product life cycle.