Revealing Insights of Users? Perceptions: An Approach to Evaluate Wearable Products Based on Emotions
Editor: Wartzack, Sandro; Schleich, Benjamin; Gon
Author: Liao, Ting; Tanner, Kesler; MacDonald, Erin
Institution: Stanford University
Section: User-centred design
DOI number: https://doi.org/10.1017/dsi.2019.404
The wearable products market is growing rapidly. Engaging users on an emotional level may be the key to long-term use and attracting new customers. While researchers have proposed various design approaches to realize design qualities for wearable devices, emotional needs are overlooked in the design process. To bridge this gap, we developed an approach with an online tool that uses a two-axis interactive collage for users to compare and evaluate wearable products with targeted emotion-related descriptive words. This approach enabled us to explore how users perceive products and identify types of emotions that were associated with their preferences for and perceptions of the product's form and visible characteristics. The study demonstrated this design approach to reveal insights into the relationships between product characteristics and design goals, such as user comfort, user delight, and perceived product usefulness. The results showed that products that resemble clothes were perceived as more delightful and comfortable. This study suggests that the approach can be further used to explore other design concepts or goals.