Service design and circular economy in the fashion industry
Editor: Mortensen, N.H.; Hansen, C.T. and Deininger, M.
Author: Kongelf, Ingrid; Camacho-Otero, Juana
Institution: Norwegian University of Science and Technology
Section: Early Stage Design
DOI number: https://doi.org/10.35199/NORDDESIGN2020.53
This article investigates through a literature review how factors in fast fashion and service design aspects can help address user acceptance challenges in circular clothing models, with the aim of designing more attractive models for consumers. The results suggest that consumer advantages and disadvantages of fast fashion can help inform better circular clothing models, but that they might also provide other benefits for consumers. In conclusion, the article suggests that service design and fast fashion can in different ways contribute to designing more attractive circular clothing models.