HOW GLOBAL BRANDS MANAGE THE LOCALISATION OF SPATIAL EXPERIENCES – THE CASES OF STARBUCKS AND IKEA
DS 102: Proceedings of the DESIGN 2020 16th International Design Conference
Year: 2020
Editor: Marjanović, D.; Štorga, M.; Škec, S.; Martinec, T.
Author: Alaali, A. and Vines, J.
Series: DESIGN
Page(s): 1597–1606
DOI number: https://doi.org/10.1017/dsd.2020.34
ISSN: 2633-7763