WHY ENGINEER-TO-ORDER PORTFOLIO RATIONALIZATION STALLS: CHALLENGES IN STANDARDIZATION, MODULARIZATION, PLATFORM DESIGN AND MASS CUSTOMIZATION
DS 102: Proceedings of the DESIGN 2020 16th International Design Conference
Year: 2020
Editor: Marjanović, D.; Štorga, M.; Škec, S.; Martinec, T.
Author: Bertram, C. A., Mueller, G. O., L
Series: DESIGN
Page(s): 2265–2274
DOI number: https://doi.org/10.1017/dsd.2020.45
ISSN: 2633-7763